TEST
AND
REACT.
OUR MARKET–LEADING MODEL
TEST
AND
REACT.
OUR MARKET–LEADING MODEL
EXCLUSIVE
CAMPAIGNS
FAVOURABLE MU
A FULL
PRODUCT
PALETTE
ULTIMATE
ESSENTIALS
Considered silhouette quality and detailing. Not a basic commodity item.
The ultimate fashion pieces of the season. First-to-market pieces to drive fashion authority.
FIRST FOR
FASHION
SPEED TO
MARKET
OUTSTANDINGQUALITY
Design set-up.
Bringing new trends to life in just a few weeks, our ‘smart fashion’ approach blends speed, quality and responsibility.
Our Design Team is constantly on the pulse of fashion, identifying emerging trends and collaborating with our supply partners to deliver first-to-market styles. We don’t just respond to trends — we shape them, keeping our customers confidently ahead of the curve.
From fresh designs to best-selling icons, we react swiftly so our customers can experience the latest looks the moment they hit.
From bold new designs to iconic bestsellers, we move fast while maintaining our ethical standards.
Speed never comes at the expense of our values.
the
benefits.
Design set-up.
Bringing new trends to life in just a few weeks, our ‘smart fashion’ approach blends speed, quality and responsibility.
Our Design Team is constantly on the pulse of fashion, identifying emerging trends and collaborating with our supply partners to deliver first-to-market styles. We don’t just respond to trends — we shape them, keeping our customers confidently ahead of the curve.
From fresh designs to best-selling icons, we react swiftly so our customers can experience the latest looks the moment they hit.
From bold new designs to iconic bestsellers, we move fast while maintaining our ethical standards.
Speed never comes at the expense of our values.
CATEGORY MIX.
HERO
CATEGORIES.
STRONG
SOCIAL MEDIA
PRESENCE
KNITS
DEDICATED
PRODUCT
EXPERTS
Product
offerings.
ULTIMATE
EDIT
Standout editorial fashion.
Pushing the boundaries of creativity and design. Premium yarns & collabs
KEY FASHION
ITEMS
The ultimate fashion pieces of the season.
First-to-market pieces to drive fashion authority.
ULTIMATE
ESSENTIALS
Considered silhouette quality and detailing.
Not a basic commodity item.
DENIM
ULTIMATE
EDIT
KEY FASHION
ITEMS
DENIM
DRESSES
JERSEY
COLLECTION
CALENDER.
NOT CONFIRMED
#MOSTHYPED
On-trend product, makes TOPSHOP first for fashion.
PRODUCTION CYCLE
Market-leading with 2-3 weeks from design to go-live.
LOW WORKING CAPITAL
Better sell through, lower unsold inventory and faster turnover.
ESG
No compromises on quality or ESG standards.
Standout editorial fashion.
Pushing the boundaries of creativity and design. Premium yarns & collabs
our values.
#MOSTHYPED
On-trend product, makes TOPSHOP first for fashion.
PRODUCTION CYCLE
Market-leading with 2-3 weeks from design to go-live.
LOW WORKING CAPITAL
Better sell through, lower unsold inventory and faster turnover.
ESG
No compromises on quality or ESG standards.